Honest advertising No 2

No point pretending we don't know what toilet paper is for. It's for your bum. Proudly proclaims this pack of English toilet roll.

If you work in customer care for this company, you even get to hear people comment on whether this product is good for their bum. Do we really want to encourage this kind of feedback?!

I don't think they have Velvet toilet paper in Sweden, but I am sure it would have got some complaints. In England, 323 people found issue with the accompanying TV ad showing, you guessed it, bums. And some complained about the word bum. Thankfully no one took them seriously...